Educational Qualifications:
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field (a Master's degree in a relevant area is preferred).
- Certifications in Digital Marketing, SEO, Content Strategy, or Social Media Management are a plus.
Professional Experience:
- 5+ years of experience in marketing, admissions, public relations, or a similar role, with at least 2 years in a leadership or managerial position, ideally in the education sector.
- A proven track record of developing and executing successful marketing campaigns, especially in the education industry, and experience with international outreach or recruitment is a bonus.
Technical Skills:
- Digital Marketing Expertise: Proficiency in digital marketing tools and platforms (e.g., Google Ads, social media management tools, SEO tools like SEMrush or Ahrefs, analytics tools such as Google Analytics).
- Content Creation and Management: Experience in managing websites using CMS platforms, graphic design tools (e.g., - -Adobe Creative Suite), and social media platforms.
- CRM and Database Management: Familiarity with Customer Relationship Management (CRM) software and managing admissions data.
- Data Analysis Skills: Ability to analyze data and metrics to track campaign performance, ROI, and market trends.
Soft Skills:
- Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling messages for diverse audiences, including parents, students, and international stakeholders.
- Creativity and Innovation: Strong creative abilities to develop engaging marketing materials, social media campaigns, and event ideas.
- Interpersonal Skills: Effective relationship-building abilities, capable of working well with a diverse range of people, including foreign staff, students, parents, and partners.
- Project Management Skills: Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Problem-Solving: Capability to analyze challenges, develop strategic solutions, and adapt to changing needs.
Additional Requirements:
- Language Proficiency: Fluency in English is essential; proficiency in other languages relevant to the school’s market (such as Thai or other international languages) is an advantage.
- Cultural Awareness: Experience working in multicultural environments, with an understanding of international educational markets and trends.
- Flexibility to Travel: Willingness to travel for education expos, networking, and recruitment events, both locally and internationally.
Team Player: Ability to work effectively within cross-functional teams and collaborate with various departments, including teaching, administrative, and marketing staff.